VS. 
If I ask my kids if they’d prefer broccoli or a cupcake, I bet you can guess what their answer would be. If I ask them what would be better for their bodies or result in less trips to the dentist, the answer might be different. When getting feedback on options, it’s important to frame the question in terms of a goal, not just what someone would prefer. For example, on which design is the difference between the options more clear? Which version makes it easier for you to move to the next step? These kinds of insights are more valuable to decision making than pure preference.
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