The importance of the right user

That’s a great looking bike!

When we have ideas for new things, getting feedback from users is great! But it’s important to recruit the right people who have the needs we have in mind because the same basic features…

But who is riding it? And where?

Can be used by different people in very different ways.


We need to be mindful to build the features in the way that is most useful for the people we are targeting.

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